How it all started
Founder and maker of Naked Skincare, Amber Magus established her passion and roots in natural skincare after looking for a plant powered and fair priced line, when she couldn’t find that she put her knowledge of skincare to the test and began formulating what is now Naked Skincare.
Naked Skincare Apothecary was founded by Amber Magus because of her passion and dedication to the art of clean, natural, simple skincare. Her own skincare journey began with her training to become an aesthetician and grew to encompass a deep desire to help her clients understand that skincare routines don’t need to be complicated, expensive, or lengthy. She couldn’t understand why skincare routines needed 10 steps, or products costing hundreds of dollars when good quality, natural ingredients had the same effect, for less.
As Naked Skincare developed and grew, Amber began to spread her roots in the local skincare industry in Winnipeg and Western Canada and began to expand her role as someone who specialized in skincare, to someone concerned for the holistic wellness of her clients. Her passion encompassed more than good skin days. She wanted to be there for good, bad, every skin day in between and in still a sense of the importance of slow living and minimalism into her brand. Knowing that skincare issues and struggles can be an emotional issue, Amber used her platform with Naked Skincare not to tell people all the things they’re doing wrong, but to come alongside them and offer support and advice.
Our products are 100% natural. We never use synthetic fragrance or artificial color. By using natural, non-toxic skincare products you’re creating a safe place for your regimen.
Your skin is the largest organ, so it only makes sense to use products consciously. Read ingredients. Understand what they are. Ask questions. This is your body and you deserve to care for it. We need to be our own researchers (unfortunately) and decide what should be banned for ourselves.
Now more than ever, we need to be speaking up to the beauty industry and demanding change. Did you know “12.2 million adults are exposed to ingredients that are known or probable human carcinogens every day through their personal care products.”? The beauty industry in the US, even to this day, is sadly not properly regulated. More than 1,110 personal-product ingredients have been banned for use in cosmetics in the European Union because of concerns that they may cause cancer, birth defects, or reproductive ills. By contrast, only 10 are banned here in the U.S.
We are proud to offer you that security when you shop with us. Always natural, no preservatives, non-GMO and cruelty-free.
Here at Naked Skincare, we promise to formulate products that are purely natural. Picking ingredients that are powered by the earth and even more powerful for your skin.
When choosing what goes into our skincare we look at several components, how the ingredients are grown/processed because we want the highest quality. How these ingredients work with your skin, what benefits they have and how they feel and absorb on the skin.
We promise to always put your skin first, skincare is Amber’s passion and will always see the person before the sale. Being as accessible as possible, she is always around to answer skincare questions and to help build the perfect routine.